Register by April 30th to Save $$$ on Your Registration Fee Click Here to Register Now!

Venue:
Wednesday-Friday, May 7-9, 2008
Santa Clara Convention Center
Santa Clara, Calif.

The Software Marketing Perspectives Conference and Expo is the leading industry forum for technology product managers, marketing managers, and their VPs and directors, to stay current in their field and network with peers. The conference adopts a comprehensive view of the responsibilities of technology product managers and those of the surrounding members of the product management and marketing team. The software and services industry faces a new era in which dramatic changes in business models and customer expectations are impacting everyone. The event will bring together software and service company executives to discuss new business models for delivering software products and services, and strategic directions in product management, market management, marketing communications and public relations. Attendees will learn, network and strategize.

Highlights of the 2008 program include Keynotes from Phil Myers, President, Pragmatic Marketing; Larry Weber, Chairman, W2 Group , Inc.; Jeff Lash, Product Director, Elsevier; John Andrews, President and CEO, Evans Data Corp.; and Saeed Khan, Director of Product Management with Novell/PlateSpin.

Our distinguished session speakers include: Michael Hopkin, Director of Product Management with Alianza; Jennifer Chang, N. American Consulting Marketing, Oracle USA; John Haniotis, Product Management, Intuit, Inc.; Catherine Connor, Director of Product Marketing, Rally Software; Joan Fazio, Director of Product Marketing, Symantec; Timothy Douglas, Senior Product Industry and Marketing Manager, Autodesk, and Seth Nesbitt, VP Product and Solutions Marketing, Amdocs, UK.

For information on exhibit sales, contact National Sales Manager Carol Samost at csamost@softwaremag.com.

Conference Partners

The Association of International Product Marketing and Management (AIPMM) is the world's largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations and clients through a constantly changing business landscape.  It is the only organization that represents those who manage the entire product life-cycle throughout any industry.
http://www.aipmm.com

The mission of the not-for-profit Boston Product Management Association (BPMA) is to enhance the professional development of product management and product marketing professionals in the Greater Boston area by offering skills training, job resources, mentoring, educational seminars, and networking opportunities. We will achieve our mission by offering both member events as well as a comprehensive set of online resources. We are an equal opportunity organization that provides a vendor neutral environment for the free exchange of ideas and opinions, as well as providing valuable resources for the success of product professionals.
Our membership of product professionals consists of product managers, product marketing managers, product planners, brand managers and other professionals engaged in the management and development of products or services. Our organization offers many opportunities for professional growth and development - including our quality guest speaker program. The BPMA also offers registered members' access to an active online community of experienced professionals that can provide timely, dynamic feedback to help you reach your goals. For more information, visit: www.bostontproducts.org.

The Silicon Valley Product Management Association (SVPMA) is an organization that was founded to address the needs of Product Managers, Product Marketing Managers and other professionals working within the product management field.  With over 500 members and growing, SVPMA is the largest organization of its kind in the world.
The goal of SVPMA is to provide a forum for education, networking and community among those who work in product management. That includes, but is not limited to Product Managers, Product Marketing Managers, Marketing Managers, and Directors / VPs of Product Management and Product Marketing.
The SVPMA meets every month to showcase speakers, panels or presentations that focus on day-to-day issues, career development, emerging trends or any other issues that interest the group.  SVPMA also sponsors educational seminars and social networking events.  SVPMA is a volunteer organization with members responsible for planning, communications, staffing, fundraising and venue management.

For additional information, please go to: www.svpma.org

The UK Product Marketing Forum is a non-profit organization of product marketing and product management professionals who focus on technology in all its forms, including software, hardware, telecoms and sciences.
The UKPMF’s goals are to:

• Increase knowledge about the Product Marketing & and Product Management disciplines
• Encourage the sharing of best practices within the industry
• Discuss issues related to the Product Marketing process
• Provide a forum to network with other high-tech Product Marketing professionals

For more information, go to: www.ukpmf.org.uk/