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2007
Conference Program at a Glance |
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Welcoming Reception
- Wednesday - May 23, 2007 |
For
2007 SMP Event Registered Attendees:
Download
Onsite Conference At a Glance (71KB PDF)
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Conference
Program - Thursday - May 24, 2007 |
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Conference Program - Friday -
May 25, 2007 |
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5:00
PM -
7:00 PM |
WELCOMING RECEPTION FOR SPEAKERS, EXHIBITORS, ATTENDEES
Wednesday, May 23 |
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Conference
Program - Thursday,
May 24, 2007
click
on session name
for more info |
9:00
AM |
Conference
Introduction
John Desmond, Conference Chair, Founder & President,King
Content |
9:10–
9:55
AM |
Keynote
The
State of You
Steve Johnson, Instructor,
Pragmatic Marketing
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10:00–
10:45
AM |
Morning
Keynote
Agile
and You:
a Product Manager’s Guide to Being Successful in an
Agile Environment
Laureen Knudsen, Value Delivery Chain
LifeCycle Manager, Hewlett Packard Co.
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10:45
AM–
11:00 AM |
Coffee Break |
11:05–
11:50 AM |
Industry
Keynote
Becoming Market Focused
Stacey Mentzel, Director, Product Management, Business Objects
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12:00 |
Lunch Break and Network with Exhibitors |
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Track
1
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Track 2
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Track 3
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Track 4
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2:00–
2:45
PM |
Impact of Company Size, Culture On Product Road Map Planning
Richard Heitmann, VP PM EVault |
The
Key to Successful Global Marketing
Uri Ben-Ari, Executive Vice President
and Chief Marketing Officer, Ness Technologies
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The
New Rules of Marketing and PR:
Reaching buyers directly with blogs, news releases, online
media, and viral marketing
David Meerman Scott, Thought-Leadership Strategist, Pragmatic Marketing |
Extreme
or Waterfall Development: A Practical Alternative Peter
Bongiorno,
Director of Content Management Services,
RR Donnelly e-Solutions |
2:50–
3:35 PM |
Online
Content Is King
Gopal Shenoy, Strategic Marketing Manager
SolidWorks Corp. |
If
You Can't Measure It, Does It Exist?
Steve Andrew, Director of Marketing,
IFS North America
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Win/Loss
Analysis: With this hammer, the whole world is a nail Alan Armstrong, VP
Product Management, Fortiva Inc. |
Panel: Experiences with Software as a Service Pricing Model
Moderator:
Jim Geisman, Founder, MarketShare, Inc.
Panelists:
Richard Dym, Senior VP, OpSource
Conor Halpin,
LeCayla Technologies
Robert L. Krygowski, Computer Sciences Corp.
Patrick Fetterman,
Plexus
Systems |
3:35–
4:15 PM |
Networking
Coffee Break with Exhibitors in Expo Hall |
4:15–
5:00 PM |
Ideas
on Packaging Professional Services for Software Sales
Jennifer Chang, Strategic Programs — Consulting Service
Offering Manager, Oracle USA |
Bringing
Game-Changing Technology to Market
Leah MacMillan, Vice President of Product Marketing, Cognos
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Panel:
Strategies for Getting Your Software Message Heard Through
the Market Noise
Moderator:
David Sommer, CompTIA
Panelists:
Anthony Deighton,
QlikTech
Paul Gannon, TMA Resources
Michael J. Salerno,
Oracle Corp.
Paul Zengilowski, DataCert
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How
to Run a High-Impact Product Launch
Brian Lawley, President and Founder,
280 Group LLC |
5:00–
7:00 PM |
Evening Networking Reception in Expo Hall |
TOP
OF PAGE |
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Conference
Program - Friday, May 25,
2007
click
on session name for
more info |
8:55
AM |
Introduction
to Day Two
John Desmond, Conference Chair, Founder & President,King
Content |
9:00–
9:45
AM |
Morning
Keynote I
Marketing to the Social Web:
How Digital Customer Communities Build Your Business
Larry Weber, Chairman, W2 Group, Inc. |
9:50–
10:35 AM |
Morning
Keynote II
How
to Make Market Intelligence More Strategic for Your Organization
Ann Marie Beasley, VP Office of Strategy
Management Symantec Corp. |
10:35
AM–
11:05 AM |
Networking
Coffee Break with Exhibitors in Expo Hall |
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Track
1 |
Track
2
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Track
3
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Track
4
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| 11:10
AM– 11:55 AM |
Assessing
and Managing Risks of Product Portfolios Ruedi
Klein, Product Portfolio Manager, Lucent Technologies
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Building
Your First Value Map
Bob Schmonsees, founder, Value Mapping
Consortium
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The
7 Habits of Highly Effective Product Managers
Alyssa Dver CPM, Author |
Transforming
Product Management at Mitchell
Tom Baird, Former Senior VP Product
Management, Marketing, & Business Development, Mitchell
International |
12:00–
1:50 PM |
Lunch
Break and Network with Exhibitors |
| 1:55
PM– 2:40
PM |
Maintaining
Product Marketing Momentum in the Midst of a Merger
Tom Chamberlain,
Director, Business Process Marketing,
Aspect Software |
Profit-Driven Innovation
Hugh Richards, Managing Director, Product
Point Group |
Reinventing
the Product Spec
Martin Cagan, Managing Partner, Silicon
Valley Product Group |
Panel: Current Product Management Strategies of Selected Software 500 Companies
Moderator:
David Sommer, CompTIA
Panelists:
Paul Dittmann, Pathfinder Associates;
David Helinek, VFA;
Michael Lester, Telelogic |
2:45–
3:30
PM |
Merging
Product Management and Marketing Into a Single Function
James
Morehead, VP Product Management and Marketing, SupportSoft |
Panel: Market Research: How to Better Target Your Campaign
Moderator:
Alan Howard, Applied Computer Research
Panelists:
Mary Miller,
DM2-DecisionMaker
Jeff Ramminger, KnowledgeStorm
Mark Smith, Ventana Research
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Delivering
Software as a Service at SunGard
Kenneth Kunin, VP Product Engineering, SunGard |
Integrating the Agile Development Process
With the Pragmatic Marketing Framework
Jason Tanner, former product manager, Evident Software
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3:35–
4:20 PM |
Information
Supply Chain: Aligning Diverse Teams to Minimize Time-to-Revenue
for High-Tech Products
Saeed Khan, VP Product Management, Avokia Inc. |
Technology in Action:
A Case Study in Product and Requirements Management
Richard L. Clements, Senior Director, Strategy, Office of the CTO, Initiate Systems |
The Agile Product Manager
Moderator: Jim Johnson, Chairman, The Standish Group
Panelists:
Greg Cohen, 280 Group
John Mansour,
ZIGZAG Marketing
Jason Tanner, formerly of Evident Software
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For Product Managers: Making Sense of the Company Income Statement Gudrun
Granholm, MBA, CFP, Founder and President, Box One, Inc.
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| 4:25
PM |
Conference Wrap up
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TOP
OF PAGE |
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Overview | Program | Sponsors and Exhibitors | Registration and Venue
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