Sponsor Marketing Package
Software Marketing Perspectives Conference and Expo

		Sponsorship Benefits
		Additional Benefits
		Attendee Marketing
		Contact Information
		Download  2008 Santa Clara Sponsor Information Kit - 170K PDF

Do you sell to software or software services companies?
If you do, then you cannot miss the 4th Annual Software Marketing Perspectives Conference and Expo.

This event is the leading industry forum for software industry VPs and directors of technology product management, marketing, business development and marketing communications who gather for an intensive two days of conference sessions, keynote presentations and networking receptions.

The theme of the 2008 Software Marketing Perspectives Conference and Expo is: Empowering the Product Manager in technology and software marketing. As proven in the previous shows, technology marketing professionals are eager to collaborate and share insight with each other. This conference provides unprecedented access to top-level executives and decision-makers requiring technology, process, and tools to improving their return on marketing investments.

How many times can you go to trade shows and talk to leaders in the corporation that can sponsor and champion your product? Not only do you meet high quality prospects at the SMP event, but these prospects are ready to take action!

Interested?

What can you receive? You choose your level of involvement and support. There are three exhibitor package levels, as described below. Each package provides:

• Access to decision-makers in the software and high technology businesses

• Participation in the vendor/attendee welcoming reception

• Participation in the reception on the exhibit floor

• Guaranteed exhibit hall traffic (driven by food/beverage and breaks)

What else will you receive?

You will also receive an opportunity to meet and greet all of the attendees on Wednesday, May 7, at the Software Marketing Perspectives Opening Reception from 5:00-7:00 pm. At this informal event, you will have the opportunity to identify your top prospects and invite attendees to meet you at the event.

You will also have the opportunity to meet the industry leaders that will be sharing the lessons learned from the real world of high technology software and software services development. The experts come from across the spectrum of market management, product management, business development, marketing communications, and public relations.

If you have a value proposition that focuses on helping companies grow, then you can capitalize on the opportunity to contact VPs, Directors, Managers, and leaders inside high technology software and software services companies that are poised to grow.

Is there more?

Yes — there is more. We saved the best for last. When you exhibit at the Software Marketing Perspectives Conference, you join an elite group of partners with Software Magazine. You will receive a special credit on any advertising or service you purchase from Software Magazine in the next twelve months. Market research shows that companies that purchase services from Software Magazine have higher revenue growth than those who do not!

What are we doing to drive attendee registration?

Software Magazine has an attendee marketing campaign to drive registration, and it is working! Registrations have already started. The attendee registration marketing campaign has four main elements:

1. Partnerships with Product Management Associations (worldwide)
   Top professional organizations, including the Austin, Boston, and Santa Clara PMA and the AIPMM, have agreed to participate. The associations are allowing email to members publicizing the event; King Content is providing a registration discount to encourage members to attend.

2. Advertising in Software Magazine and Product Marketing Magazine
   Full-page advertisements in digital Software Magazine and Product Marketing Magazine have started running, and will continue to run until the event.

3. Need justification for the purchase order?
   Do you need a quick justification for your manager to process the purchase order? Perhaps you might want to cut the following out and put it in your email request:
   ----
   We need to exhibit at the Software Marketing Perspectives Conference, May 7-9, 2008, at the Santa Clara Convention Center, so we can network with top decision-makers at the Software 500 and other software and services companies for <insert your level >. We will also receive:
   
   • An 8 x 10 booth
   • Access to attendees (all decision-makers in software and software services business)
   • Access to attendee/vendor reception on both Wednesday and Thursday
   • Scheduled exhibit time on Thursday and Friday
   • Guaranteed traffic (breaks/snacks in exhibit hall)
   • Special discount on advertising or services from Software Magazine through September 1, 2008.
   ---
   Thank you!

For More Information

We offer our sincere thanks and appreciation for your interest in the Software Marketing Perspectives Conference. If you have any questions, please contact Carol Samost at csamost@softwaremag.com.