The Software Marketing
Perspectives Conference & Expo
The software and services industry faces a new era in
which dramatic changes in business models and customer
expectations are impacting everyone. The event will
bring together software and service company executives
to discuss new business models for delivering software
products and services, and strategic directions in
product management, market management, marketing
communications and public relations. Attendees will
learn, network and strategize.
The conference program will focus on:
Product Management
- Distinctive Competence
- Market Research
- Market Sizing
- Sales Analysis
- Product Profitability
- Making the Business Case
- Pricing
- Buy, Build or Partner
Market Management
- Technology Assessment
- Competitive Review
- Win/Loss Analysis
- Innovation
- Defining Product Requirements
- Release Planning Using Milestones
- The Roll-out Process
- Product Positioning
- Product Definition
- Product Life Cycle Planning
- New Product Development
- Planning and Implementing Marketing Programs
- Product Management Career Planning
- The Marketing Mix
- Programming, Budgeting and Allocating
Marketing Communications and
Public Relations
- The Lifecycle of a Marketing
Program – From
Planning to Execution and Evaluation
- Brand and Message Management
- State of the High-Tech Trade Press
- State of High-Tech Analyst Firms
- Generating Leads
- Disruptive Marketing
- Printed and Electronic Collateral
- Seminar and Tradeshows
- Speaking Engagements
- Using Customer Evangelists in the Marketing Mix
- Allocating Marketing Communications Budgets:
What, When, Where, and How Much?
- Outsourcing Marketing Support: How to Choose,
Manage, and Evaluate an Agency Partner
- Advertising Value Propositions – Matching
Market with Media
- Measuring Marketing Effectiveness
New Business Models:
Software as a Service and Outsourcing
- A Reference Model for Effectively Delivering
Software as a Services (SaaS)
- Financial Implications of SaaS
- Sales Implications of SaaS
- Marketing Implications of SaaS
- Leveraging the Channel Within the SaaS Model
- Avoiding Common Pitfalls of Delivering SaaS
- Scaling Your Operations to the SaaS Model
- Making the Change to Software as a Service
- How to Select an Outsource Partner
- Evaluating Outsourcing Options for Development
- Deciding What Roles Stay Home, What Roles Move
Offshore
- Software Product Outsourcing Success Stories
- Negotiating with the Outsource Provider
- Maintaining a Long Term Relationship with Your
Outsourcer
- Global Trends in Outsourcing Services
TOP |
