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Seminar Program - Tuesday, Oct. 23, 2007
click on session name for more info

9:00 AM

Conference Introduction
John Desmond, Conference Chair, Founder & President,King Content

9:10–
9:55 AM
Integrating the Agile Development Process With the Pragmatic Marketing Framework
Jason Tanner, Senior Product Manager, NetQoS
10:00–
10:45 AM
Moving from Tactical to Strategic Product Management — A Work in Progress
Mike Moser, Product Management Director, BMC Software
11:05–
11:50 AM
A Template-Based Approach to Positioning
Roger Cauvin, Founder and Principal Consultant, Cauvin, Inc.
12:00–
1:30 PM

Lunch Break and Network with Exhibitors

1:35–
2:20 PM
Successful Product Management with Remote or Outsourced Development
Matthew Ulery, Director of Product Management, NetIQ
2:25–
3:10 PM
The Future of Search
William R. Leake, Founder, President and CEO of Leads Customers Growth
3:45–
4:30 PM
Panel: Product Manager’s Roundtable
Moderator: John P. Desmond, SMP Event Program Chair

Jason Tanner, General Manager, Allocate product, NetQoS
Mike Moser, Product Management Director, BMC Software
Roger Cauvin, founder and principal consultant, Cauvin, Inc.
Matthew Ulery, Director of Product Management, NetIQ
4:30–
6:00 PM

Networking Reception in the Exhibit Area

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